Valeria Burga

“As Editorial Director of a lifestyle magazine in Peru, I see artificial intelligence not as a replacement for our voice, but as an accelerator of our vision. For years, our biggest barrier was not creativity, it was capacity. A small team meant limited frequency, slower responses, and fewer opportunities to nurture and monetize our community. AI has allowed us to automate operational layers of communication, making us more present, more consistent, and more strategic.

As a journalist, it has given me back time to focus on depth, storytelling, and editorial quality. As a director, it has strengthened our business model. With smarter segmentation and more fluid communication, we are now monetizing our community in ways that feel aligned and intentional. When used thoughtfully, AI does not dilute editorial integrity. It helps us sustain it while building a more engaged and economically viable community”

Valeria Burga

Journalist Director @ Revista Placeres

https://www.linkedin.com/in/valeria-burga-190681191/

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